Talent Management: The Complete Guide

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10 min
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Aug 31, 2024

In today's fast-paced business world, having a strong talent management plan is key to success. It involves many HR processes and strategies to draw in, grow, motivate, and keep top employees. By using a full talent management system, companies can make their workforce better, boost employee involvement, and improve overall performance.

A good process covers all main HR areas like hiring and picking, training, managing performance, making the employee experience better, rewarding staff, and planning the workforce. By combining these, companies can make a strong strategy that fits their goals, culture, and values.

The main goal of talent management is to boost performance by making a system that motivates and engages employees fully. This is vital with Gen Z and millennials now being 46% of the U.S. workforce. Also, 65% of staff are rethinking work's role in their lives. So, companies need to change their plans to fit the new needs and wants of their workers.

HR experts are key in leading talent management efforts. They develop and put into action strategies that match the company's goals, culture, and values. By using the newest trends and best practices, HR can help their companies draw and keep top talent, cut down on turnover, and boost performance.

Key Takeaways

  • Talent management is a detailed approach to making the workforce better and driving company success.
  • Good practices can lower turnover, draw in top candidates, and boost employee involvement.
  • Strategies need to adjust to the changing workforce and new employee expectations.
  • HR experts are vital in creating and applying these strategies that match company goals.
  • Using the latest trends and best practices can help companies attract and keep top talent, cut costs, and improve performance.

What is talent management?

Talent management is a way to handle an organization's most valuable asset: its people. It covers many human resource tasks. These include finding, growing, keeping, and using people with the right skills for today and tomorrow's business needs. The main aim is to make a high-performance, lasting organization that reaches its goals.

Good talent management means a step-by-step plan to:

  • Attract and hire skilled candidates
  • Find and place the right people in the right jobs
  • Give ongoing training and chances for growth
  • Keep employees motivated to reach their best
  • Keep top performers and those with great potential
  • Plan for the future and move talent around as needed

By focusing on these areas, companies can build a strong team, keep their business going, and stay ahead in the market. Talent management is an ongoing process that needs constant work and investment.

"Every part of the talent cycle has a cost, and companies must be ready to spend on their people for the best results."

Successful talent management comes from working together between HR, leaders, and managers at all levels. They can spot skill gaps, make specific training plans, and build a culture that values learning, growth, and doing well.

Talent Management Process

Key Activities

Attracting Talent

Recruitment, Employer Branding, Job Postings

Selecting Talent

Interviews, Assessments, Background Checks

Developing Talent

Training, Mentoring, Coaching, Skill Development

Engaging Talent

Performance Management, Recognition, Feedback

Retaining Talent

Compensation, Benefits, Work-Life Balance, Career Paths

Transitioning Talent

Succession Planning, Knowledge Transfer, Exit Interviews

In today's competitive world, companies that focus on talent management are more likely to succeed. By investing in their people and promoting a culture of ongoing learning, they can draw in top talent, keep high achievers, and lay a solid base for future success.

Why is talent management important?

Talent management is key to an organization's success. It helps make the most of employee skills, boosting productivity and performance. By using smart strategies, companies can draw in and keep top talent. This gives them an edge in their field.

Investing in employee growth brings big rewards for companies. Research shows that focusing on employee development can increase profits by 42%. Also, improving employee engagement can boost productivity by 21%. 

Good talent management makes hiring better and improves a company's image. It creates a positive work culture that draws in talented people. This leads to more innovation and growth in employees' careers. It also makes the workforce more engaged and loyal, cutting down on turnover costs.

Talent Management Benefit

Impact

Employee Engagement

21% increase in productivity

Employee Development

42% increase in profitability

Employee Retention

93% of employees stay longer at companies that invest in their careers

It ensures there are skilled people ready for important roles. This keeps productivity high during growth or when managers leave.

Effective talent management also saves money for companies. Lower turnover means less spending on hiring and training. Here are some numbers to think about:

  • The cost of hiring a new employee can range from one-half to two times the employee's annual salary.
  • For an organization with 100 employees earning an average of $50,000 annually, the cost of employee turnover can range from $660,000 to $2.6 million per year.

In conclusion, talent management is vital for success. By focusing on attracting, developing, and keeping top talent, companies can boost productivity and reputation. The benefits of good talent management are many, making it key for any successful strategy.

What are examples of talent management?

Many industries show how talent management works well. They use smart ways to find, grow, and keep top talent. These examples show how companies use new ideas to make the most of their people and succeed.

Siemens is a top tech company that started a "Future Makers" campaign. This led to a 55% jump in job portal visits and a 67% increase in time spent there. Also, 99% of Siemens workers felt closer to the company and its goals after the campaign. This shows how good branding and engaging with employees can make a big difference.

BP, a big oil and gas company, has also improved in talent management. They focused on hiring without bias and saw a 7% rise in women in leadership. They also brought in 3% more leaders from diverse groups. This made 70% of BP employees feel the company supports diverse backgrounds.

"We believe that diversity and inclusion are key drivers of innovation and business success. By creating an environment where all employees can thrive, we are able to attract and retain the best talent in the industry." - BP Chief Diversity and Inclusion Officer

Haley Conference Centres is another great example. They used smart talent management and cut staff leaving from 85% to 32% in two years. 

Talent Management Metric

Haley Conference Centres

Staff Attrition Rate

Reduced from 85% to 32% in 2 years

Candidates Progressing from Telephone to Panel Interviews

1 in 8

Candidates Advancing to Next Stages Post Panel Interviews

1 in 15

These examples show why it's key to invest in strategies for attracting, developing, and keeping talent. By focusing on branding, diversity, and engaging with employees, companies can build a top-notch team. This leads to more innovation, happier customers, and business success.

Talent management terms and concepts you need to know

To make a strategy work, you need to know key terms and concepts. These include talent management models, frameworks, software solutions, and the talent lifecycle. Knowing these helps you navigate the process better and improve your organization's human capital.

Talent management model

A talent management model shows the parts of the talent management process. It helps organizations manage their talent better. For example, the AARRR model focuses on attracting, engaging, and keeping top talent while making money and getting employee referrals.

Talent management framework

A talent management framework lists and covers all talent management areas in an organization. It gives a clear view of what HR can do to make talent management work better. A good framework is a checklist for making or updating a strategy, making sure all important parts are thought of and line up with company goals.

Talent management software

Talent management software is top HR application software that helps an organization's talent management strategy. It makes processes like recruiting, onboarding, and performance management easier and faster. Using this software helps organizations manage their workforce better and make decisions based on data.

Integrated talent management

Integrated talent management means aligning and improving all talent management processes for a complete strategy. It makes sure all parts work together well. This approach helps create a strong company culture and boosts business performance.

Talent lifecycle

The talent lifecycle shows the different stages an employee goes through in a company, from being attracted and recruited to being developed and kept. Knowing the talent lifecycle is key for making talent management strategies that meet the needs of each stage. Supporting employees at every stage helps improve engagement, productivity, and keeping employees.

Concept

Definition

Importance

Talent management model

A visual representation of the elements involved in the process

Helps navigate and optimize the approach to managing talent

Framework

Outlines and addresses each area of talent management within an organization

Serves as a useful checklist when creating or updating the talent management strategy

Software

Best-in-class HR management application software that supports the talent management strategy

Streamlines and automates various talent management processes for efficient workforce management

Integrated talent management

An approach that aligns and optimizes all processes

Creates a holistic strategy to maximize the potential of the workforce and improve business performance

Talent lifecycle

The various stages an employee goes through within an organization

Understanding the talent lifecycle is crucial for creating effective talent management strategies

Talent management strategy and process

A strong talent management strategy is key for companies to boost employee performance and meet their goals. It should focus on fast onboarding, finding skills gaps, training, engaging employees, and keeping staff. Studies show that hiring the right people and giving them the right skills leads to long-term success.

To make a good strategy, companies need to set clear goals and priorities. They should look at their challenges and figure out what they need to overcome them. Then, they should align their HR efforts with the company's overall strategy.

The process has six main steps:

  1. Planning: Identifying talent needs, planning for the future, and using data to understand the workforce.
  2. Attracting: Finding the right people, making the company appealing, and setting clear criteria for hiring.
  3. Selecting: Weeding out candidates, checking if they fit the company, and making hiring decisions.
  4. Developing: Training, managing performance, and helping employees grow in their careers.
  5. Retaining: Making sure employees are happy, rewarding them, and balancing work and life.
  6. Transitioning: Helping employees leave smoothly, planning for the future, and managing former employees.

When planning for talent, companies should set clear goals, identify key skills, use data to find the best candidates, encourage learning, and reward good performance. This approach helps in managing the workforce better.

Companies like Avon and Starbucks have seen success with their talent management strategies. They focus on leadership programs, mentorship, training, and perks to keep employees motivated and loyal. These strategies have led to a better balance between work and life, as companies adapt to new trends and employee needs.

Process Step

Key Activities

Planning

Identifying needs, succession planning, workforce analytics

Attracting

Recruitment, employer branding, selection criteria

Selecting

Screening, fitment assessment, decision-making

Developing

Learning & development, performance management, career pathing

Retaining

Employee experience, recognition & rewards, work-life balance

Transitioning

Off-boarding, succession, alumni management

Best practices

It's key for companies to attract, develop, and keep top talent. By improving how they hire, they can build a skilled team that boosts success. A study found that focusing on talent management can lead to a 72% higher chance of beating competitors in revenue growth.

DE&I is vital in talent management. A diverse workplace boosts innovation and makes employees happier. Frameworks that focus on diversity and inclusion increase innovation by 35%.

"93% of employees say they would stay at a company longer if it invested in their careers through training and development opportunities."

Getting employees more engaged is crucial. Engaged workers are more productive and share the company's goals. HR managers believe that talent management affects engagement levels by 67%.

Keeping employees is key. Reducing turnover saves money and keeps knowledge within the company. A strong process can cut turnover by up to 25%.

  • Improve succession planning and appraisal strategies to identify and groom future leaders, ensuring organizational continuity.
  • Leverage software and analytics to make data-driven decisions and optimize processes.
  • Align talent management strategies with the organization's culture, values, and business goals to create a cohesive and effective approach.

Companies like Starbucks and Avon show how talent management works well. Starbucks has a 39% lower turnover rate than average. Avon saw a 20% increase in keeping employees and a 15% rise in satisfaction scores.

Practice

Impact

Continuous Learning and Development Programs

218% higher income per employee

Diversity and Inclusion Focus

35% increase in innovation rates

Effective Talent Management Process

25% reduction in employee turnover

By using these best practices, companies can build a top-performing team. This keeps them ahead in the market. With 84% of companies seeing talent management as key to success, it's clear it's a smart move for businesses today.

Talent management initiatives

Forward-thinking organizations are always looking for new ways to improve their initiatives. They know how important it is to attract, develop, and keep top talent. By using creative strategies and the latest technology, these companies are changing the game for employees and driving success.

New work arrangements

Google's "20% Time" policy is a great example of this. It lets employees spend 20% of their time on personal projects or new ideas. This boosts creativity, skill growth, and freedom in the workplace. Deloitte's "Mass Career Customization" program also stands out. It gives employees personalized career paths based on what they like, their skills, and their life goals. This helps keep employees happy and engaged.

Technology-empowered solutions

Salesforce's "Trailhead" is a prime example, offering a fun way to learn and grow skills. AI and machine learning help find the best candidates, spot future stars, and offer tailored training. IBM's "Blue Talent Program" is another great example, focusing on developing promising talent early on.

Enhancing the talent experience

Zappos uses the Holacracy model to give employees more control and a say in what they do. Unilever's "U-Start" program lets new grads try out different roles and skills. By focusing on employee happiness, growth, and fulfillment, companies build a dedicated and top-performing team.

Netflix's "Keeper Test" and Adobe's "Check-In" conversations are other great ideas. They focus on keeping the best employees by offering regular feedback and chances for growth. These methods show how important it is to keep giving feedback, recognizing achievements, and offering opportunities for growth.

By investing in new talent management ideas, companies can draw in and keep the best people. They create a culture of innovation, engagement, and excellence. As the business world changes, companies that focus on their people will be ready to face challenges and grab new chances.

Talent management analytics

By using data, companies can make smart choices about hiring, training, and keeping employees. A study found that top companies in HR planning make almost 50% more revenue per employee than those who don't focus on this.

Talent management analytics is about using data to look at different parts of managing talent, like hiring, how well employees perform, training, and planning for the future. This helps companies spot trends, predict what they'll need, and see how their efforts affect the business. A survey showed that 78% of business leaders think good HR planning is very important.

Metrics

Key metrics include:

  • Time-to-hire: How long it takes to fill a job
  • Retention rate: The percentage of employees who stay with the company
  • Employee engagement: How committed, motivated, and happy employees are
  • Performance ratings: How well employees are doing
  • Succession pipeline: How many employees are ready for important roles
  • Training effectiveness: How well training programs improve employee performance and business results

Tracking these metrics gives companies insights into their talent management and where they can get better. For instance, a long time-to-hire might mean the hiring process is slow, and low retention could mean employees aren't happy or don't see a future with the company. A study found that 75% of HR leaders believe not having good HR planning hurts business performance.

Talent Management Dashboard

Many companies use a dashboard to share important talent insights with leaders. A dashboard shows key metrics and KPIs in a clear way, giving a full view of the company's talent management health. It brings together data from different sources into one place, helping HR and leaders make informed decisions and track progress.

A good dashboard should have:

  • Important metrics and KPIs that match business goals
  • Historical trends and benchmarks for comparison
  • Details for deeper analysis
  • Customizable views for different people
  • Updates in real-time for quick decision-making

With a talent management dashboard, companies can spot problems, track progress, and show the impact of their talent efforts to leaders. A recent survey said only 13% of HR leaders think their company does great in HR planning, showing the need for better analytics and reporting.

Analytics turns data into useful insights. By using advanced analytics like predictive modeling and machine learning, companies can improve their talent management and get better results. For example, talent analytics can spot top employees, predict who might leave, and measure the value of training programs.

As the competition for talent grows, companies that focus on talent management analytics will be ahead. By making decisions based on data and keeping an eye on key metrics, companies can build a workforce that is more engaged, productive, and loyal. This leads to long-term business success.

Trends

The world of talent management is changing fast. Now, we see more use of technology and data to make the workforce better. By 2024, 75% of HR pros will use AI solutions, which could automate up to 40% of jobs. This move to AI is key in making processes smoother and improving decisions.

Remote work and flexible jobs have made companies change how they manage talent. They need to adapt to a workforce that's not always in one place.

There's a big push for continuous learning and upskilling in talent management. Companies that focus on keeping their workers' skills sharp have a big edge. This helps fill skill gaps and keeps employees happy and with the company for longer.

Talent management trends also show a big interest in VR and AR tech. These technologies will change how we train, onboard, work together, and hire by 2024.

The future of talent management is about being flexible, using data well, and matching with company goals. Companies that use agile performance management are 25% more productive and 50% quicker in reaching their goals. Talent trends highlight the need to match strategies with what employees want for growth and development.

By focusing on talent and using a complete approach that covers getting, developing, and keeping talent, companies can build a strong, adaptable workforce. This workforce can handle the challenges of today's business world.

FAQ

What is talent management?

Talent management is about getting, growing, and keeping top employees. It includes all HR activities like hiring, training, and rewarding staff. The goal is to make employees work better by motivating them.

Why is it important?

It's crucial for an organization's success. It helps get and keep the best people, leading to better results. This makes the hiring process smoother and boosts the company's image.

What is a talent management framework?

It's a plan that covers all talent management areas. It helps HR know what to do to work better.

What are the steps in the talent management process?

The process has six steps: planning, attracting, selecting, developing, retaining, and transitioning. Each step is important for managing talent well.

What are some best practices?

Good practices include hiring well and keeping a diverse team. It's also key to keep employees engaged and happy. Using technology and aligning with company goals is also important.

What are the metrics?

Important metrics are time-to-hire, how long people stay, and how happy they are. Also, how well they perform and the quality of the next team in line. These help track how well talent management is working.

What are some emerging trends in talent management?

Trends include using AI and more remote work. There's a focus on employee health and managing a diverse workforce. Strategies are adapting to meet these new needs.

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August 2, 2024
Organizational development aims to make a company more competitive by creating unique strengths. These can be people, new products, top-notch service, or a special culture. It's different from random changes because it focuses on making the company better over time. In today's fast-changing world, being able to adapt is vital. That's why organizational development is more important than ever. It helps companies stay flexible and keep up with changes.
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The Evolution of HR: The Rise of Project Management in Human Resources

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7 min
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August 1, 2024
In recent years, the business world has witnessed a significant transformation in the role of Human Resources (HR) departments. No longer confined to traditional administrative tasks, HR has evolved into a strategic partner, playing a crucial role in shaping organizational success. This shift has given rise to a new and increasingly important position: the HR Project Manager. To understand this evolution and its implications, we turn to Yuliia Kushnir, HR Project Manager at RISK, for her insights and experiences.
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Examples of successful employer branding initiatives: deep review from Helen Velychko, RISK Employer Brand Manager.

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9 min
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July 30, 2024
Did you know 59% of employers now see employer branding as key to their HR strategy? Today, companies are investing heavily in strategies to attract top talent, showcasing their unique culture and what sets them apart. As RISK's Employer Brand Manager, Helen Velychko has developed a reputation for her pragmatic approach to employer branding. Her strategy involves studying successful initiatives across various industries, not just igaming, to find innovative ideas that could benefit RISK. Today, we'll explore some of the employer branding case studies that Helen finds particularly insightful.
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What Are Fringe Benefits and Should You Offer Them?

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6 min
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July 25, 2024
A whopping 68% of job seekers want to know what companies offer in benefits. Yet, 36% of HR pros say their company doesn't share this info at first. In today's job market, fringe benefits can make or break a job offer for top talent. Companies compete for skilled workers by offering great benefits to keep them. Fringe benefits, or employee benefits, are extra perks given by companies. These can be health insurance, retirement plans, paid vacation, and more. Some perks go to all staff, while others are for top executives or certain jobs. Companies use these benefits to draw in, motivate, and keep top talent.
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The CMO's Guide to Healthy Marketing: An Interview with Andrii Kariakin, RISK CMO

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6 min
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July 22, 2024
In today's fast-paced business world, understanding whether your marketing efforts are truly effective can be a challenge for many company leaders. To shed light on this crucial topic, we sat down with Andrii Kariakin, the Chief Marketing Officer at RISK, to discuss how executives can gauge the health of their marketing strategies and ensure they're on the right track.
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How to Manage and Resolve Conflict in the Workplace

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8 min
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July 18, 2024
A recent study found that 53% of employees ignore "toxic" work situations. This can hurt productivity and make people unhappy at work. Workplace conflicts can cost up to $359 billion a year. It's key for managers and HR to know how to solve these issues to keep the workplace healthy. Workplace conflicts often come from different opinions, competing goals, unclear expectations, feeling unfairly treated, or political and social disagreements. These conflicts can be about work or personal feelings. If not handled, they can make work less productive, lead to more people leaving, and even cause legal problems.
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Leadership vs. Management: 5 Tips to Become a Better Leader

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6 min
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July 15, 2024
A Gallup study showed that followers want trust, compassion, stability, and hope from their leaders. But, many articles focus on improving weaknesses instead of building on strengths. This overlooks the key difference between leadership and management, which are both crucial for success. While managers and leaders share some skills, it's important to know their main differences. Managers plan, organize, and direct to meet company goals. They set goals, budgets, and strategies to improve performance and productivity.
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9 Types of Employment Contracts You Should Know

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8 min
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July 12, 2024
There are many types of contracts, like part-time, fixed-term, and freelance ones. Each has its own pros and cons for both sides. Learning about them helps you make choices that fit your needs or goals, leading to better working relationships.
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Oleksiy Kaplunov: iGaming Interviews ► Risk Inc Blog

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7 min
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July 11, 2024
In the fast-paced world of iGaming, financial leadership plays a crucial role in steering companies towards success. We had the privilege of sitting down with Oleksiy Kaplunov, the Head of Finance at RISK, to gain insights into his approach to financial management, team building, and navigating the unique challenges of the igaming industry. In this candid interview, Oleksiy shares his thoughts on industry knowledge, the qualities of an ideal iGaming CFO, and strategies for maintaining work-life balance in a high-pressure environment.
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Strategic Workforce Planning 101: Framework & Process

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10 min
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July 3, 2024
Your organization's success depends on having the right team in place. More than 70% of companies see keeping their best people as a big challenge. This is where strategic workforce planning (SWP) comes in. It's about spotting any skills or knowledge gaps and making a plan to fill them. This ensures your team has everything they need to meet the company's goals now and in the future.
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Top 6 Communication Skills and How to Improve Them

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10 min
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June 28, 2024
Mastering communication skills is vital today. It's key for success in personal and professional life. Good communication helps build relationships and grow your career. Studies show our body language, like facial expressions, matters a lot too. At work, good communication is crucial. A Gallup report found 70% of a team's energy depends on the manager's skills. This says a lot about how leadership talks to the team. Working on these skills can make you shine in interviews and push your career forward.
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Employee Engagement Strategies for a Better Workplace Environment

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7 min
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June 27, 2024
Did you know only a small fraction of employees worldwide, 23%, and in the U.S., 33%, are "engaged"? This comes from Gallup's study. It shows how important engagement is at work. Engaged folks do more than just turn up. They are 17% more productive, make their companies 23% more money, and keep customers 10% more satisfied. These facts point to the big change better engagement can bring in every business.
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Engaging Generation Z in the Workplace: Strategies for Effective Internal Communication and Collaboration

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5 min
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June 27, 2024
As Generation Z enters the workforce, organizations must adapt their communication strategies to effectively engage and retain this unique demographic. Born between the mid-1990s and early 2010s, Gen Z is set to outnumber Millennials worldwide, making up 27% of the job market by 2025. Inna Kutsak, Senior Communications Manager at RISK, shares her insights on the secrets to successful communication with Gen Z employees.
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4 Types of Key Performance Metrics To Track

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10 min
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June 24, 2024
Did you know that comparing profitability metrics can help find key business changes? Looking at numbers, from how productive we are to what we sell, helps a lot. This way, we know where to aim for and what to change to get there.Measuring performance metrics is important for a few reasons. It helps us see our growth. It also lets us compare where we are now to where we want to be. And, it guides us in making smart moves to reach our goals. Understanding key performance metrics is key for any business's success. For example, knowing how productive we are and our profit margin is crucial. It helps businesses thrive and hit their strategic targets.
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The Best-Kept HR Secrets for Creating a 'Wow-Atmosphere' in the Digital Workplace

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6 min
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June 21, 2024
Insights from Yuliya Kushnir, RISK HR Project Manager, on Fostering Connection and Collaboration in the Digital Workplace In the ever-evolving landscape of modern work, where remote teams and digital communication are the norm, the role of HR professionals has never been more crucial. How do you build a company culture that thrives when employees are scattered across time zones and screens? How do you ensure that everyone feels connected, valued, and motivated?
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Employee Life Cycle: The Ultimate Guide

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8 min
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June 20, 2024
Did you know that most job seekers are attracted to organizations that look after their brand? The employee life cycle is key. It's about the whole journey between an employee and their workplace. This journey starts from hiring and lasts till they depart. Knowing about the employee life cycle helps a lot. It lets you connect with people at every step. This, in turn, helps you find the right talent, make employees happier, and boost your company's success. We are going to dig deep into each of the seven stages. And we'll share tips to make each stage the best it can be for your employees and your company.
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10 Essential Project Management Skills to Succeed

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6 min
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June 14, 2024
By 2026, the market for project management software is set to hit $17.5 billion. It will grow at a rate of 12% annually from 2021. This shows there's a big need for project managers who know their stuff. To turn your natural skills into a successful project management career, you need to work on 10 key skills.
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eNPS as a Key Element in Building Two-way Communication and Employee Loyalty

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5 min
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June 12, 2024
At RISK, a mantra echoes through our halls (well, virtual halls, as many of us work remotely): "People are our key value." It's not just a catchy slogan. It's the beating heart of our company culture, the guiding principle behind every decision we make. And that's why employee loyalty research, also known as eNPS, isn't just a box-ticking exercise for us – it's a window into the soul of RISK.
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The 10 Essential HR Metrics You Absolutely Need to Watch

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10 min
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June 6, 2024
Are your HR metrics helping lead your company to victory? In today's fast changing world, making choices based on data is key. This is especially true for businesses that want to keep and grow their top talent. So, what HR metrics are essential for getting useful info and boosting sustainable growth?
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Keeping Pace on the iGaming Track: Insights from Kazakhstan

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6 min
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June 6, 2024
In the rapidly evolving world of iGaming, staying ahead of the curve is crucial for success. At RISK, we pride ourselves on our ability to adapt to changing market conditions and capitalize on emerging opportunities. To gain a deeper understanding of the current state of the industry and our plans for the future, we sat down with Yuriy Kralyuk, theHead of Kazakhstan Region @RISK. In this candid conversation, Yuriy shared his insights on the trends shaping the iGaming market and how RISK is positioning itself for growth in 2024 and beyond.
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From Support to CRM Manager: The Inspiring Journey of Dmytro Tsapenko at RISK Company

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6 min.
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May 21, 2024
In the fast-paced world of the iGaming industry, where passion, vision, and strong values drive success, RISK Company shines as a beacon of excellence. At the core of RISK's remarkable story are our employees – the true heroes who continuously raise the bar, propel projects to new heights, and fearlessly embrace challenges. Today, we explore the inspiring journey of one such hero, Dmytro Tsapenko, whose unwavering dedication and passion have transformed his career and left an indelible mark on the company.
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Product Manager vs. Product Owner: Who's Who?

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12 min
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May 16, 2024
It’s very important to know the difference between a product owner and a product manager. This understanding helps teams meet their goals and make products customers love. Without clear roles, it's hard to get a project done well. Knowing what each role does makes teamwork better and tasks clearer.
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Navigating the Legal Landscape of AI-Generated Content in iGaming: Opportunities and Challenges

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8 min
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May 14, 2024
The rise of automated text creation presents significant opportunities for iGaming businesses to expand their reach and improve user engagement. By leveraging AI-powered tools, companies can generate vast amounts of content, such as game descriptions, promotional materials, and even personalized recommendations, in a fraction of the time it would take human writers. This efficiency enables iGaming platforms to cater to a wider audience and deliver tailored experiences that keep users coming back.
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The Metaverse: A Playground for the Future of Marketing

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10 min
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May 3, 2024
Imagine a world where you can step into a virtual store, design your perfect pair of custom sneakers with a virtual reality headset, and have them delivered to your doorstep – all without leaving your couch. Or, picture yourself attending a live soccer match with your friends from all over the globe, where you can cheer, communicate, and interact with the performers in a shared virtual space. That's the kind of future the metaverse promises, and it's fundamentally changing how businesses think about marketing.
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Mastering Expectation Management: Tips & Strategies

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10 min
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April 29, 2024
Expectation management is key for success. With these smart strategies and continuous updates, projects can stay on track. This creates a work culture filled with trust, teamwork, and always getting better.
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Unlocking Success in the iGaming World Essentials

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6 min
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April 29, 2024
In this article, we will delve into the essential insights that can navigate you for better understanding of the gambling world. We will explore the different factors that contribute to success in the gambling industry and provide expert guidance on how to navigate this competitive landscape.
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Boost Collaboration: 5 Tips to Improve Your Teamwork Efficiency

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5 min
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April 29, 2024
In the world of business, working well as a team is vital to success. Did you know effective teams are 5 times more likely to do well and meet their goals? By improving how we talk to each other and building a united team, companies can really boost their productivity.
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How Riskers elevate customer support and their careers

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4 min
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April 17, 2024
What comes to mind when you think of customer support? A corporate machine with constantly changing operators who read from scripts like robots. But if you look at the RISK support team, you’ll see the opposite picture: minimal turnover and support agents speaking in a simple language.
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The Riskers at Cannes Lions: How we back talents

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4 min
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March 20, 2024
Feeling like you’re stuck in the same old routine at work? Every specialist needs a breath of fresh air for inspiration now and then. Our team believes in the power of industry contests. This time, we’ll dive into Cannes Lions – the international festival of creative communications and advertising through the stories of our Riskers!
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The RISK Mindset: An Exclusive Interview with RISK CEO Max Potomkin

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5 minutes
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February 9, 2024
We're about to delve deep into the core of what drives the Riskers. Just as our team charts the course for the entire company, it's the backbone of our team that steers us through these waters. So, let's dive into a sneak peek of the wisdom shared by our captain, Max Potomkin, CEO of RISK.
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How to thrive on the edge

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5 minutes
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December 27, 2023
High-risk businesses demand more from their leaders.
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What kind of tribe is the Risk.Inc team?

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6 minutes
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December 26, 2023
People shape and move any company. What brings professionals from around the world together under one roof? Shared principles and values.
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